Cluttered by Marketing Advice, She Opted for a Personal Story, Instead

Annabel Boys, a health coach for women based in Britain, was drowning in online marketing advice.

Even after investing thousands into one popular online business program, Annabel reached out to become a Story Shine client because she needed clarity and personal support in bringing her delicate health story to the world – so she could help others like her.

Annabel was also struggling to get her written story together in a cohesive, compelling way:

“My background in academia has made me inclined to write in a very cold and formulaic way,” Annabel wrote.” I need you to help me breathe emotion into my story.”

Through our personal back-and-forth — and challenging some assumptions that an inundation of online marketing advice had wraught — Annabel writes of her experience in Story Shine:

“Dave knew how to precisely balance personal storytelling with professionalism, and invite new health coaching clients to work with me.”

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